新媒体时代出版社微信公众号运营现状、问题与对策研究     

刘蒙之 《出版科学》2016,24(4):88-92

移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号 Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。  相似文献   

于丹品牌出版：十年主题流变与未来走势     

李潇 《出版科学》2016,24(6):72-74

回顾于丹自2006年国庆7天,在央视“百家讲坛”讲述《〈论语〉心得》的作品出版情况之后,关注于丹十年出版,分析于丹媒体形象和品牌延伸的二元互动,探讨于丹品牌出版的十年主题流变与未来走势。  相似文献   

5G时代融媒体报道的直播化趋势刍议     

蒋贻杰 《广西职业技术学院学报》2019,(3):122-124

JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226)  相似文献   

网络与多媒体辅助教学在大学英语课堂中的运用     

郑敏琦 《丽水学院学报》2006,28(3):78-81

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。  相似文献   

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram     

《Sport Management Review》2016,19(2):133-145

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.  相似文献   

The legend of Texas Western: journalism and the epic sports spectacle that wasn’t     

Phillip Hutchison 《Critical Studies in Media Communication》2016,33(2):154-167

This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre.  相似文献   

When postcolonial studies meets media studies     

Raka Shome 《Critical Studies in Media Communication》2016,33(3):245-263

This essay addresses (1) how postcolonial studies might inform and enrich media studies, especially as the latter is situated in the Communication discipline, and (2) how media studies may productively expand the terrain postcolonial studies, that thus far has been dominated by the fields of Literature and Comparative Literature. Focusing on, and challenging, issues such as the North Atlantic temporal logics that inform the received history of media studies, as well as contesting the narrow boundaries of literary studies for engaging in contemporary postcolonial media/ted cultures, this essay attempts to argue for the importance of postcolonial media studies.  相似文献   

Big Data – What is it and why it matters          下载免费PDF全文

Andy Tattersall  Maria J. Grant 《Health information and libraries journal》2016,33(2):89-91

Big data, like MOOCs, altmetrics and open access, is a term that has been commonplace in the library community for some time yet, despite its prevalence, many in the library and information sector remain unsure of the relationship between big data and their roles. This editorial explores what big data could mean for the day‐to‐day practice of health library and information workers, presenting examples of big data in action, considering the ethics of accessing big data sets and the potential for new roles for library and information workers.  相似文献   

谈新时期专业课教学中提高创新能力的途径   总被引：1，自引：0，他引：1  

宗洪彪 《重庆职业技术学院学报》2004,13(2):63-64

在新时期专业课教学中,应注重运用现代教学媒体、提高实验质量、增设综合实验等多种途径,来提高学生学习兴趣,掌握专业知识,提高实践能力,从而提高学生的创新能力.  相似文献   

利用SAN技术实现视频流应用中的海量信息存储     

茹宏丽  张建伟 《唐山师范学院学报》2006,28(2):91-92

提出了通过建立SAN存储区域网和磁盘阵列来实现海量存储的设计思路。  相似文献